Meal kits – chop chop flop

29 Oct 2019

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Meal kits – chop chop flop

Do It Yourself meal kits have been around since the early 2000’s and rose quickly in popularity. Globally the business size is well over $2B. So why has this service become so popular?

Most of these companies win customers with a free meal or a discount on their first order. With pre measured ingredients and easy to follow instructions they offer a solution to busy people who wanted to prepare fresh meals for. Some companies even offer specific menu’s catering to special diets such as Paleo, Vegetarian or Keto. As a concept it seems like a great solution to a common problem.

But all good things come with a downside. They offer fixed menus in rotation and limited options for variety. The portions don’t generally allow for left overs and the packaging creates a bulky excess amount of trash or recycling to deal with. Not to mention the work of actually preparing the food. Although they advertise saving time, by allowing you to skip a trip to the grocery store. They usually don’t provide more than a few meals a week, so you still end up at the store to buy staples. You also still have all the work of chopping, cooking and cleaning up after the meal. A task that is less time consuming for singles then for families.

Although this industry quickly blossomed, the bloom might be fading from the rose a bit. Blue Apron is the largest and most widely used meal kit delivery service (Followed by Hello Fresh and Plated.) Although they seem to be able to easily lure in customers with free meals and trial packs, they have trouble maintaining a customer base long term. In fact Blue Apron’s stock has dropped precipitously since its IPO in 2017. Per meal costs or around $10 without leftovers is an issue.

In conclusion these services fill a need for some consumers. Or are at the very least a good short-term solution for people who need a few quick easy meals in a busy season. But in the long-term families are still looking for something better. Something that actually saves time, produces less waste, and offers variety, and healthy food prepared from fresh ingredients. All at an affordable cost.

Allowing our Genies to cook you a fresh healthy meal in your own kitchen may go towards solving the problem that some of the DIY meal kit companies could not solve.

Refernces:

https://www.prnewswire.com/news-releases/global-meal-kit-delivery-service-market-worth-usd-8-94-billion-by-2025-hexa-research-300811555.html

https://slate.com/business/2017/06/blue-apron-customer-retention-low.html


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Prepared Salmon - CookinGenie

16 Sep 2021

These days, lots of us are looking for a better way to get more healthy protein in our diets. We love eating pork, beef, chicken, and other meats, but let’s face it, they’re not always the healthiest. Luckily, there’s one source of protein you already know that’s tasty, widely available, and incredibly healthy. That protein, of course, is salmon. That’s right, flaky, delicious, and beloved by many, salmon is also a true powerhouse health food. And if you’re looking for a healthy protein to include into your diet more regularly, look no further than salmon.

Health Benefits of Salmon

Salmon is full of all sorts of healthy nutrients. It’s one of the best sources of omega 3 fatty acids, which are considered essential fat to include in a healthy diet. Omega 3 fatty acids can help promote heart health, lower blood pressure, and even reduce your risk of cancer. Salmon is also high in other important vitamins such as B vitamins and potassium. Plus, a single 4-ounce serving of salmon may have as much as 25 grams of protein. All told, consuming salmon 2-3 times a week can have health benefits ranging from weight loss, reduced inflammation, improved brain health, and more.

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All of these health benefits of salmon come with a relatively low-calorie count and mostly unsaturated fats, making it a healthier choice than many other meats. Plus, salmon is delicious and versatile, as it can be prepared many different ways and still have great taste.

Salmon Prepared the CookinGenie Way

If you’re looking to incorporate more salmon into your diet, look no further than CookinGenie. If you’re not used to cooking with salmon, you may not be sure what to do with it, or if you cook with salmon often, you may just be out of ideas. That’s where CookinGenie comes in. Our talented genies currently offer more than 15 different dishes using the superfood salmon! And these dishes are as unique as the genies themselves, showcasing its delicious versatility with a wide variety of preparations.

Genie Rashidah Shabazz serves salmon 3 different ways on her menu, including a citrus-ginger salmon and  lemon-balsamic salmon, so you could take your salmon to the far east or to Italy.

Our genie Lashondre’a Lenor offers a creative twist, quite literally, on salmon by serving a stunning entrée of braided salmon, which a whole side of salmon, expertly braided and roasted just like a loaf of challah bread. But if you’re in the mood for something more classic, like a simple, wholesome entrée of seared salmon with rice pilaf and green beans, she has you covered there too.

But it’s not all whole salmon either, genie Vanessa Calhoun serves a delicious Salmon Croquette, which is tender shreds of roasted salmon, rolled up into balls, breaded, and fried into a crispy, addicting snack.

Finally, if you’d like salmon on a salad, look no further than genie Courtney White, who serves a flaky filet of salmon on top of a classic Caesar salad with homemade dressing and croutons.

These are just a few of the delectable salmon dishes CookinGenie has to offer. They’re just as healthy as they are delicious, to see all of the amazing ways you can enjoy salmon with CookinGenie, check out our menu and book a genie today!

Source: https://www.healthline.com/nutrition/11-benefits-of-salmon#TOC_TITLE_HDR_2

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CookinGenie blog image for "Air-frying a better way to enjoy fried foods"

02 Sep 2021

In America, we love our fried foods. From chicken wings and French fries all the way to corndogs and mozzarella sticks, we’ll eat just about anything that came from a deep fryer. But as much as we love these foods, it doesn’t take an advanced nutrition degree to tell that something submerged in a vat of hot fat probably isn’t good for you.

Why Are Fried Foods Bad for You?

Deep frying foods cause the calorie count to go way up, it adds more saturated fat, and tacks on cholesterol. It’s been well-documented that regularly eating fried foods can promote weight gain, increase your chance of heart disease and diabetes, and just generally degrade your overall health.

Why Do We Eat So Much Fried Food?

Given all the adverse health effects of deep-fried food, it seems fairly obvious that giving them up would be a great lifestyle choice. But still, we love our fried foods, with 1 in 3 Americans eating fast food every day. The trouble is the hot, crispy food that comes out of the deep fryer can be very tasty, and rather addicting. Plus, many of us grew up with fried foods like chicken tenders and onion rings, and as adults, it can be very hard to put them down.

Air Frying: A Healthier Way to Fry

With more people becoming increasingly health-conscious about their diet, a new phenomenon has come into the fold over the past few years, air frying. An air fryer is a countertop machine with a perforated basket to “fry” foods without submerging them in oil. You simply toss the food with just a little bit of oil, put it in the basket, and the air fryer cooks it by blasting hot air in a rapid convective motion around the food. So technically, the air fryer doesn’t “fry” the food, it’s more of a quick convection bake, but the result of ultra-crispy food is still the same.

Without all that oil, air-fried foods have fewer calories than deep-fried foods and have much lower fat and cholesterol content. Of course, things like chicken wings and fries are still not exactly healthy foods even when air-fried, but this new age device can certainly help curb some of the worst consequences, so you can feel much better indulging.

Air Frying with CookinGenie

At CookinGenie, one genie has mastered the art of air-frying and is ready to share his air fryer with the world. Genie Dylan Tompkins offers several air-fried dishes, such as his extra crispy air-fried wings with a delicious choice of sauces such as barbecue, buffalo, Cajun, and garlic-parmesan. He also has crispy on the outside, fluffy on the inside air-fried sides such as the delicious marble potatoes served with bacon smash burger, or the golden-brown French fries that come with the chicken gyro. These delicious foods have all the same crispy fried goodness you love but without all the bad health baggage. With the magic of the air fryer and the magic of CookinGenie, you can have your fried foods, and eat them too.

 

Written by:  Jared Kent

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Bibimbap-CookinGenie

07 Apr 2021

CookinGenie lets you travel with food all around the world. Next stop: Korea. 

Sometimes, the humblest foods are the best foods. That’s certainly the case with bibimbapKorea’s answer to fried rice, and—if you ask us—one of the top must-try foods around the world. 

The word “bibimbap” means “mixed rice with meat and vegetables,” and variations of the dish abound. It’s a dish that is endlessly customizable based on whatever the cook has on hand: some versions are made with raw beef and eggs, while others incorporate cooked seafood or pork and fried egg. What all these versions have in common is a base of rice topped with ingredients that are individually prepared and carefully seasoned, then stirred together just before serving. The result is a colorful dish with flavors and textures that are hearty, bold and harmonize beautifully with one another.   

In its article about bibimbap, the Korean Culture Blog cites different origin stories for this famed food, which is centuries old. “One story is that ancestral rituals were performed in the countryside away from home and after the rituals, instead of bringing all the foods back home which was cumbersome, the people mixed together all the foods in one big bowl and ate them all. Another story is that bibimbap came from the ancient custom of mixing leftover cooked rice with all the remaining side dishes and eating it as a midnight snack on the eve of Lunar New Year.  Another story is that while working out in the fields, the farmers mixed together all the nutritious ingredients in one big bowl to have a quick and healthy meal.”1  

Over time, regional variations developed with the most famous version coming from Jeonju, a small city in South Korea. Jeonju bibimbap is made with bean sprouts, gingko nut, pine nut, chestnut, spinach, lettuce, bracken, mushroom, turnip, carrot, seaweed, and beef. It beautifully represents the philosophy of Hansik (traditional Korean food), by combining the five colors that represent the elements that make up the universe—green/water, red/fire, yellow/wood, white/metal and black/earth—and the five flavors: sweet, hot, sour, salty and bitter.2 

There are also variations based on the type of dish bibimbap is made and served in. Traditional yangpun bibimbap is served in a yangpun, a large brass bowl, although these days many Korean cooks reach for a stainless steel bowl to make yangpun bibimbap instead3. One of the most beloved varieties is dolsot bibimbap, which is made in a dolsot—a heavy stone or earthenware bowl that’s heated to a high temperature before ingredients are added. The rice goes in first so it cooks in the hot bowl and forms a crispy, crackling bottom crust that adds a satisfying crunch when everything is stirred together.  

Bibimbap took flight outside Korea—literally—and gained notice as one of the best foods in the world in the late twentieth century when South Korean Airlines began serving it for inflight meals. Its popularity quickly spread: Wikipedia calls the dish a global symbol that symbolizes the harmony and balance in Korean culture4 and CNN Travel listed it at number 40 on its 2011 list of the World’s 50 Most Delicious Foods.5  

CookinGenie’s Jared Kent makes his bibimbap by topping seasoned white rice with spicy ground pork and garlicky carrots, soy-glazed spinach, quick-pickled cucumbers, green onions and kimchiand crowning it all with a crispy fried egg. (He makes a just-veggies version for you vegetarians out there too). Just before serving, he drizzles the bowl with a sweet-and-spicy gochujang-soy sauce that ties it all together.  

And just a quick note: we added bibimbap to our menu at the request of one of our customers. Are you craving a dish and don’t see it on our menu? Just ask! Our team of Genies are inventive cooks with a deep repertoire of recipes—so chances are one of our chefs can help you satisfy your cravings for famous food from around the world. Send us an email with your special request to support@cookingenie.com 

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