I have a dinner party with ten guests. Can I use CookinGenie?

A few years ago, an infographic went viral that showed how most of the world’s food brands are owned by just a handful of corporations. 

Image Source: visualcapitalist

Around the same time that this infographic started circulating, a study found that nearly 60% of the calories in the modern American diet come from processed foods.  

 How did we get here with our food?  

 In the early years of our country, home cooked meals & fresh cooked meals were the ways to eat. We plucked our own chickens, grew our own vegetables, made our own bread. We ate whole foods made from scratch. There were innovations—a company called Van Camp sold canned beans to the Union Army during the Civil War, Clarence Birdseye introduced frozen foods in the 1920s—but for the most part, we knew where your food came from or at least knew the local farmer or butcher who provided our ingredients. 

 It was post World War II that our food supply really started to change. Food manufacturers who had secured government contracts during the war saw their profits plummet. To make up for lost wartime revenue, they started introducing new food innovations designed to appeal to housewives’ demand for convenience, like Minute Maid concentrated orange juice, Duncan Hines cake mixes, and Minute Rice.1 

(Also Read – Made to Cook: The Cooking Hypothesis)

The way Americans shopped for food was changing, too. Turn-of-the-century housewives bought their food from the freestanding grocer, butcher, and dry goods stores. They’d hand their shopping list to the store clerk, and the clerk would pick all the items for them. The first self-service grocery store, Piggly Wiggly, opened in Memphis in 1916, and this new store model—where consumers roamed through the store picking out their own items from the shelf—quickly caught on. According to the National Women’s History Museum, between 1948 and 1958, the number of supermarkets in the United States doubled to over 2,500 and for the first time, it was cheaper to buy processed food than fresh.   

 Suddenly there were lots of money to be made in packaged convenience foods and the mergers and acquisitions began. Large companies started gobbling up smaller brands, and the steady consolidation of the industry continues to grow. In the last 20 years, there have been 9,007 mergers and acquisitions in the food, beverage, and grocery space, according to The Food Institute.  

 Industry watchdog Food & Water Watch says that all this consolidation means that these companies have an outsized influence on the food choices, diets, and working conditions of people around the world — not to mention the impact they have on the environment. Reduced competition gives these corporations control of the market price that farmers get for their crops and livestock. It’s led to the decrease of family farms and the growth of factory farms, ecologically damaging farming practices, and more and more unhealthy processed foods on grocery store shelves.  

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Amidst all this, what can we do to eat healthy? We love eating out and that will always remain an enjoyable experience. But the sure shot way to eat healthily is to have more home cooked meals. Meal prepping can also be an effective strategy. But if modern life gets in the way of fresh cooked meals or meal prepping, consider businesses like CookinGenie. CookinGenie can send a Genie (culinary experts ranging from classically trained chefs to specialized home cooks) to your house to make home-cooked meals for you and your family. Click here to view our menus and book your Genie today & enjoy fresh cooking from wholesome ingredients.  

In my time as a chef, I’ve been lucky enough to travel around the world and immerse myself in different cultures and cuisines. I’ve learned from amazing local chefs how to prepare traditional dishes and have been awestruck by the sensational flavors that can be found across the globe. Now, with CookinGenie, I can bring those experiences into your home, so that you can feel some of the same wonder I did.

While living on the small island of Bermuda, I learned from my Jamaican co-workers the secrets behind making Jerk sauce, the nuanced, spicy-tangy condiment that they slather over grilled chicken, pork, shrimp, and other meats and vegetables. I fell in love with the sauce and its big, bold flavors, and now offer a jerk chicken on my menu, complete with a sweet plantain puree and fluffy coconut rice.

On a trip to South America, I met a local chef in a sleepy beachside town in Peru. After a brief conversation, she took me down to the local fish market where we picked out a gorgeous seabass that was caught that morning. We went back to her kitchen and she showed me how to make ceviche, carefully dicing the fish and marinating it with lime, cilantro, and onion, allowing the acid from the lime to gently cook the fish. The dish was so bright and crisp and refreshing; it was unlike anything I’ve ever had before. It stuck in my memory so much that it’s now the inspiration behind the ceviche found on my menu; red snapper tossed with lime, fire-roasted pineapple, habanero, and coconut milk.

When I was studying abroad in Singapore, I was blessed to partake in an immersive month-long course on Southeast Asian cuisine. I was taught by distinguished Chinese, Indian, and Malaysian chefs how to use spices to build layers of flavor, how to cook in a wok, and how to prepare a dizzying array of noodle dishes. Today, that knowledge is reflected on my menu by a rich Indian butter chicken and a simple yet delicious Chinese-inspired dish of stir-fried veggies in a sweet chili sauce.

A few weeks later, I spent ten days learning from a Thai chef who had mastered the cuisine. She showed me how to grind aromatic herbs and spices into vibrant, colorful curry pastes. I learned to make classic Thai street foods like chicken satay, pineapple fried rice, and of course, the beloved noodle dish, Pad Thai. With CookingGenie, all of these favorites can be made in your own kitchen.

After Thailand, I traveled to Vietnam and walked the streets of Saigon, sampling various delicacies from busy roadside vendors. The bun cha, sweet-savory pork patties cooked on charcoal grills and served with a tangy dipping sauce, were a revelation for me, and I hope they will be for you too.

As a genie, I get the joy of reliving those experiences with each dish I cook. I apply the knowledge I’ve learned and deliver every plate with love and passion. I hope to honor those around the world who so graciously opened their hearts and kitchens to me, by sharing what they taught me, with you.

So, if you’re curious and if you want to take a trip around the culinary world without leaving your own home, give CookinGenie a try, and taste the possibilities.

One of the hardest things about the pandemic is that we haven’t been able to celebrate the significant events in our lives the same way. Gathering for birthdays, anniversaries, and holidays has become much riskier and with restrictions in place, much harder too.

With all of those events, one of the best ways to celebrate has always been going out to eat. For a special occasion, there’s nothing better than having someone else cook delicious food for you, while you sit back and relax. But in the era of Covid, celebrating with a dinner out may not be something you, or your family, would be totally comfortable with, especially with an infectious new variant swirling around.

But what about that birthday party? Wouldn’t it be nice to still have someone take care of all the cooking and cleaning for you, even if you don’t want to go out? Well, you could do takeout, but by now, we’re all pretty well sick of opening up Styrofoam boxes. Instead, why not book a personal chef with CookinGenie?

A CookinGenie chef will do all the shopping, arrive at your home, and cook a delicious restaurant quality meal for you and your guests. CookinGenie has a wide variety of delicious chef-inspired dishes to choose from, representing a multitude of different cuisines.

Many of the dishes we offer are great for sharing, making them excellent for a casual or formal gathering. Get a bowl of genie Christian’s Guacamole and Chips to pass around, or perhaps dazzle your guests with genie Dylan’s artisanal charcuterie board.  For the bacon lovers in your group, genie Jared offers delectable appetizers of bacon-wrapped dates and water chestnuts. Whatever your party needs, our chefs are very adaptable and can tailor the amount of food to fit your number of guests.

When you choose to hold your gathering at home, you have much more control over everything. At a crowded public restaurant, you may be seated indoors, you’ll be unsure of the vaccination status of the people around you, and there may or may not be mask wearing. At home, you can choose to eat outside, choose to enforce masking, and you can reduce the risk of your gathering by keeping it just between close friends and family. At home, whatever you’re comfortable with, you can do.

But the best part is that even with all those added health measures, there’s no comprising the quality of the food! CookinGenie will still deliver a restaurant quality meal from your kitchen and there’s no cooking or cleanup that you have to do. You can feel comfortable having a CookinGenie chef come cook for you. Each of our genies undergoes a health questionnaire the morning of the cooking appointment and are required to wear masks the entire time they’re in your home. You will also see our genies practice frequent handwashing and other good hygiene and food safety measures.

In these crazy times, we all just want a little bit of normalcy. So, for your next celebration, book a genie and experience a safer way to celebrate.

Written by:  Jared Kent