29 Oct 2019
Do It Yourself meal kits have been around since the early 2000’s and rose quickly in popularity. Globally the business size is well over $2B. So why has this service become so popular?
Most of these companies win customers with a free meal or a discount on their first order. With pre measured ingredients and easy to follow instructions they offer a solution to busy people who wanted to prepare fresh meals for. Some companies even offer specific menu’s catering to special diets such as Paleo, Vegetarian or Keto. As a concept it seems like a great solution to a common problem.
But all good things come with a downside. They offer fixed menus in rotation and limited options for variety. The portions don’t generally allow for left overs and the packaging creates a bulky excess amount of trash or recycling to deal with. Not to mention the work of actually preparing the food. Although they advertise saving time, by allowing you to skip a trip to the grocery store. They usually don’t provide more than a few meals a week, so you still end up at the store to buy staples. You also still have all the work of chopping, cooking and cleaning up after the meal. A task that is less time consuming for singles then for families.
Although this industry quickly blossomed, the bloom might be fading from the rose a bit. Blue Apron is the largest and most widely used meal kit delivery service (Followed by Hello Fresh and Plated.) Although they seem to be able to easily lure in customers with free meals and trial packs, they have trouble maintaining a customer base long term. In fact Blue Apron’s stock has dropped precipitously since its IPO in 2017. Per meal costs or around $10 without leftovers is an issue.
In conclusion these services fill a need for some consumers. Or are at the very least a good short-term solution for people who need a few quick easy meals in a busy season. But in the long-term families are still looking for something better. Something that actually saves time, produces less waste, and offers variety, and healthy food prepared from fresh ingredients. All at an affordable cost.
Allowing our Genies to cook you a fresh healthy meal in your own kitchen may go towards solving the problem that some of the DIY meal kit companies could not solve.
28 Jul 2020
CookinGenie makes enjoying fresh food simple – our Genies shop, cook, and clean, and you get to enjoy! But in the world of COVID-19, what is the risk of having someone else prepare your food, in your home?
Ensuring Your Safety
CookinGenie takes health and cleanliness seriously. In addition to following CDC and FDA guidelines, our Genies follow food safety practices, and we have several procedures in place to ensure the safety of you and our Genies through the COVID-19 pandemic and beyond.
To begin, we look to the CDC, which states: “Currently, there is no evidence to suggest that handling food or consuming food is associated with COVID-19,” and “there is no evidence that the virus that causes COVID-19 spreads to people through food.”
The FDA provides additional guidance around food preparation safety. With COVID-19, we understand the concern related to high-touch surfaces, especially those in the kitchen. Our Genies take special care with handwashing and clean your kitchen when they are done preparing your food.
So, what’s the risk?
Compared to other activities, CookinGenie provides a lower-risk option to enjoy fresh, quality meals in the comfort of your own home without a trip to the grocery store. To better understand the risk level, we compare the CookinGenie experience to the risk level of some common activities below, using the Texas Medical Association Risk Chart as a guide.
Following our safety protocols, CookinGenie offers a lower-risk alternative to getting restaurant-quality food.
While there are few activities these days that are completely risk-free, CookinGenie is committed to doing all we can to offer delicious, fresh meals cooked right in your kitchen, in the safest way possible.
30 Oct 2019
We have spoken about the idea of having someone come to your home to cook for you. How do you ensure that this is safe for you & your family? The idea of allowing someone you do not know into your home and preparing food for you and your family feels intrusive. So today we are going to discuss why those fears exist, how other industries have overcome it. As well as some practical advice for you so you can feel safe while you make good choices for your family. Overall though, if you do your homework and follow some basic safety precautions there is no reason you should feel hesitant to enjoy services like in home cooking.
So, what are the safety concerns of bringing a CookinGenie into your home? Common concerns are theft, personal safety, and food safety. Let’s explore a few other emerging industries that pushed our comfort boundaries when they first entered the scene and examine how they put our fears at ease.
Getting in a stranger’s car. Isn’t this the EXACT thing that mothers in the 80’s warned their children about? Then Uber and Lyft hit the scene and the world transformed. What makes them safe? Geolocation, background checks, driver reviews, and customer reviews. In today’s digital age this dual rating system protects the buyer and the seller by giving each a chance to rate each other. Encouraging everyone to keep things on the up and up.
Allowing Strangers in our home. Another one our mothers warned us against. It’s not a bad principle, unless your refrigerator breaks, or your washing machine, or you need cable installed, or you have a clogged pipe. When something goes wrong, we shift our fears and let a stranger in. Why? Because we trust people who are vetted by reputable firms or reviewed by our trusted circle. Online ratings help.
Staying in a stranger’s home. This is how campfire stories start. You should never ever stay in someone’s home. Especially if the owner is not there. Unless it’s and AirBnB. Suddenly the world shifted again when AirBnB started allowing property owners to rent out their residences to weary travelers. Especially for families, having a cost-effective alternative to a hotel with all the comforts of home solved a problem for traveling families. So what do they provide to make this once taboo idea feel safe and even luxurious? Boundaries. In every AirBnB booking there are house rules. Clear written boundaries for both parties to agree- encouraging open communication and enforced with a dual rating system.
So how do you decide if you want someone to come to your home & cook for you? Common questions may be – is this person insured? Is he or she background checked? Is this person rated highly? Is this person local?
Do your due diligence & you will start feeling comfortable soon. Our Genies are background checked, know about cooking & are from your locality. You feel comfortable with your favorite babysitter? This is no different.