18 Nov 2021
CookinGenie is a novel concept which fits aptly with the needs of modern living while preserving the traditional experience of eating at home.
04 Nov 2020
A few years ago, an infographic went viral that showed how most of the world’s food brands are owned by just a handful of corporations.
Around the same time that this infographic started circulating, a study found that nearly 60% of the calories in the modern American diet come from processed foods.
In the early years of our country, home cooked meals & fresh cooked meals were the ways to eat. We plucked our own chickens, grew our own vegetables, made our own bread. We ate whole foods made from scratch. There were innovations—a company called Van Camp sold canned beans to the Union Army during the Civil War, Clarence Birdseye introduced frozen foods in the 1920s—but for the most part, we knew where your food came from or at least knew the local farmer or butcher who provided our ingredients.
It was post World War II that our food supply really started to change. Food manufacturers who had secured government contracts during the war saw their profits plummet. To make up for lost wartime revenue, they started introducing new food innovations designed to appeal to housewives’ demand for convenience, like Minute Maid concentrated orange juice, Duncan Hines cake mixes, and Minute Rice.1
(Also Read – Made to Cook: The Cooking Hypothesis)
The way Americans shopped for food was changing, too. Turn-of-the-century housewives bought their food from the freestanding grocer, butcher, and dry goods stores. They’d hand their shopping list to the store clerk, and the clerk would pick all the items for them. The first self-service grocery store, Piggly Wiggly, opened in Memphis in 1916, and this new store model—where consumers roamed through the store picking out their own items from the shelf—quickly caught on. According to the National Women’s History Museum, between 1948 and 1958, the number of supermarkets in the United States doubled to over 2,500 and for the first time, it was cheaper to buy processed food than fresh.
Suddenly there were lots of money to be made in packaged convenience foods and the mergers and acquisitions began. Large companies started gobbling up smaller brands, and the steady consolidation of the industry continues to grow. In the last 20 years, there have been 9,007 mergers and acquisitions in the food, beverage, and grocery space, according to The Food Institute.
Industry watchdog Food & Water Watch says that all this consolidation means that these companies have an outsized influence on the food choices, diets, and working conditions of people around the world — not to mention the impact they have on the environment. Reduced competition gives these corporations control of the market price that farmers get for their crops and livestock. It’s led to the decrease of family farms and the growth of factory farms, ecologically damaging farming practices, and more and more unhealthy processed foods on grocery store shelves.
(Also Read – Avoid wasting food: save $1600 per year)
Amidst all this, what can we do to eat healthy? We love eating out and that will always remain an enjoyable experience. But the sure shot way to eat healthily is to have more home cooked meals. Meal prepping can also be an effective strategy. But if modern life gets in the way of fresh cooked meals or meal prepping, consider businesses like CookinGenie. CookinGenie can send a Genie (culinary experts ranging from classically trained chefs to specialized home cooks) to your house to make home-cooked meals for you and your family. Click here to view our menus and book your Genie today & enjoy fresh cooking from wholesome ingredients.
07 Apr 2021
CookinGenie lets you travel with food all around the world. Next stop: Korea.
Sometimes, the humblest foods are the best foods. That’s certainly the case with bibimbap, Korea’s answer to fried rice, and—if you ask us—one of the top must-try foods around the world.
The word “bibimbap” means “mixed rice with meat and vegetables,” and variations of the dish abound. It’s a dish that is endlessly customizable based on whatever the cook has on hand: some versions are made with raw beef and eggs, while others incorporate cooked seafood or pork and a fried egg. What all these versions have in common is a base of rice topped with ingredients that are individually prepared and carefully seasoned, then stirred together just before serving. The result is a colorful dish with flavors and textures that are hearty, bold and harmonize beautifully with one another.
In its article about bibimbap, the Korean Culture Blog cites different origin stories for this famed food, which is centuries old. “One story is that ancestral rituals were performed in the countryside away from home and after the rituals, instead of bringing all the foods back home which was cumbersome, the people mixed together all the foods in one big bowl and ate them all. Another story is that bibimbap came from the ancient custom of mixing leftover cooked rice with all the remaining side dishes and eating it as a midnight snack on the eve of Lunar New Year. Another story is that while working out in the fields, the farmers mixed together all the nutritious ingredients in one big bowl to have a quick and healthy meal.”1
Over time, regional variations developed with the most famous version coming from Jeonju, a small city in South Korea. Jeonju bibimbap is made with bean sprouts, gingko nut, pine nut, chestnut, spinach, lettuce, bracken, mushroom, turnip, carrot, seaweed, and beef. It beautifully represents the philosophy of Hansik (traditional Korean food), by combining the five colors that represent the elements that make up the universe—green/water, red/fire, yellow/wood, white/metal and black/earth—and the five flavors: sweet, hot, sour, salty and bitter.2
There are also variations based on the type of dish bibimbap is made and served in. Traditional yangpun bibimbap is served in a yangpun, a large brass bowl, although these days many Korean cooks reach for a stainless steel bowl to make yangpun bibimbap instead3. One of the most beloved varieties is dolsot bibimbap, which is made in a dolsot—a heavy stone or earthenware bowl that’s heated to a high temperature before ingredients are added. The rice goes in first so it cooks in the hot bowl and forms a crispy, crackling bottom crust that adds a satisfying crunch when everything is stirred together.
Bibimbap took flight outside Korea—literally—and gained notice as one of the best foods in the world in the late twentieth century when South Korean Airlines began serving it for inflight meals. Its popularity quickly spread: Wikipedia calls the dish a global symbol that symbolizes the harmony and balance in Korean culture4 and CNN Travel listed it at number 40 on its 2011 list of the World’s 50 Most Delicious Foods.5
CookinGenie’s Jared Kent makes his bibimbap by topping seasoned white rice with spicy ground pork and garlicky carrots, soy-glazed spinach, quick-pickled cucumbers, green onions and kimchi, and crowning it all with a crispy fried egg. (He makes a just-veggies version for you vegetarians out there too). Just before serving, he drizzles the bowl with a sweet-and-spicy gochujang-soy sauce that ties it all together.
And just a quick note: we added bibimbap to our menu at the request of one of our customers. Are you craving a dish and don’t see it on our menu? Just ask! Our team of Genies are inventive cooks with a deep repertoire of recipes—so chances are one of our chefs can help you satisfy your cravings for famous food from around the world. Send us an email with your special request to firstname.lastname@example.org.
20 Oct 2021
In our hectic, fast-paced world, we all need a little help getting through our daily lives. As the work, chores, and tasks pile up, it can be helpful to hire someone to take something off your plate for you.
For many, this can include hiring a personal chef to handle their cooking for them. But what is a personal chef? How does a personal chef differ from a private chef? And what are the things you need to know before hiring a chef for a great dining experience? Where can you hire a personal chef, anyways? Find out all that and more in our complete guide to hiring a personal chef.
A personal chef is hired by a family, household, or company and is always on the go to prepare meals according to their clients’ dietary needs or preferences. They work on a freelance type of basis and travel around to cook for different customers. This arrangement proves to be valuable for clients who want to save their time and energy, especially during extremely busy days. For many people, hiring a personal chef on a semi-regular basis is an affordable way to help prepare food.
Planning for a meal, shopping for ingredients, adapting to client’s dietary needs or preferences, cooking delicious meals, and keeping a clean, organized kitchen are the basic responsibilities of a personal chef. Typically, a personal chef will service multiple clients and they may have an arrangement where they cook once a week at a given clients house and may cook for other clients throughout the rest of the week. Oftentimes, a personal chef will be hired for a one-off event such as a dinner party or holiday get together.
For larger events, a personal chef may also play the role of a caterer as they manage a team of cooks and/or servers, particularly during a special occasion or dinner party. These events can be anything from a formal sit-down dinner with multiple courses to a casual backyard barbecue or buffet.
To serve their clients better, personal chefs have to collaborate closely with their clients to tailor a menus that works for them, both in terms of taste and dietary needs. A personal chef needs to have a solid understanding of nutrition and how to cook delicious foods while also adhering to the dietary guidelines set forward by their clients. Some clients may follow very specific diets or have particular allergies that a chef must navigate. Because of this, there are many personal chefs that specialize in specific diets such as vegetarian or raw food diets.
While they are similar, there are some key differences between a personal and private chef. Both a personal chef and a private chef are highly talented professionals that can cook delicious, dietary-tailored meals in a client’s home or business.
But unlike a personal chef, a private chef has full-time employment for one client or family in a private residence, hotel, or yacht. A private chef is much more exclusive, and often reserved wealthier clients who can afford to pay someone full-time to cook for them. Corporate titans, professional athletes, and high-ranking government officials are some of the people who typically employ full-time private chefs.
Private chefs are required to be on call, which is why the common setup is that they live in the residence of their employers or even travel with them on holidays or business trips. This arrangement makes private chefs almost part of the family, and as such, they have to hold confidentiality, win trust, and be able to respond to all food requests of the family.
Private chefs that cook exclusively for one client are fully responsible for almost everything their client eats and are required to manage the kitchen at all times, including doing all the shopping for the week and monitoring the inventory of the fridge and pantry. Live-in private chefs may be tasked with packing school lunches for the family’s children, manning the grill at a backyard cookout, or cooking a chic multi-course meal for a fancy dinner party.
In most cases, a private chef has to collaborate with other professionals like butlers and maids employed in large homes. This environment requires a private chef to have specific skills to function well with other professional support staff.
For most ordinary people, employing a full-time private chef may not be affordable or practical. However, hiring a personal chef to help you with meal prep or just to cook for you for special occasions can be a great way to take away some of the stress and time commitment of cooking. A personal chef can save you time, help you eat healthier, and even teach you tips and tricks to improve your own cooking. The cost of hiring a personal chef can vary in different cities and even vary between different chefs, but many are reasonable enough for most middle to upper middle-class families to afford on a regular or semi-regular basis.
When looking for a personal chef, you may know a friend who’s had a particular chef cook for them or you can browse the internet for chefs in your area. Some personal chefs work through agencies, and others are solo operations, often with their own website and business cards. But if you don’t know of any chefs by word of mouth, it can be hard to know where to look. In short, hiring a personal chef can be a pain.
But with CookinGenie, the whole process is a breeze. CookinGenie is a digital platform that displays a network of pre-vetted personal chefs available for you to hire. There is a wide variety of different foods that cater to different diets and tastebuds. After hiring, a genie will arrive at your home with everything they need to cook you a delicious meal and clean your kitchen afterward.
Their services can be used for everything from meal prep to dinner parties. The healthy, from scratch food, can be great for leftovers and can allow you to explore exciting international cuisines, even in this age of travel restrictions. The best part? It all happens in your kitchen. There’s no driving, no shopping, no cooking, and no cleaning. All that adds up to more you time, and these days, we could all use that.