What is CookinGenie

Do It Yourself meal kits have been around since the early 2000’s and rose quickly in popularity. Globally the business size is well over $2B. So why has this service become so popular?

Most of these companies win customers with a free meal or a discount on their first order. With pre measured ingredients and easy to follow instructions they offer a solution to busy people who wanted to prepare fresh meals for. Some companies even offer specific menu’s catering to special diets such as Paleo, Vegetarian or Keto. As a concept it seems like a great solution to a common problem.

But all good things come with a downside. They offer fixed menus in rotation and limited options for variety. The portions don’t generally allow for left overs and the packaging creates a bulky excess amount of trash or recycling to deal with. Not to mention the work of actually preparing the food. Although they advertise saving time, by allowing you to skip a trip to the grocery store. They usually don’t provide more than a few meals a week, so you still end up at the store to buy staples. You also still have all the work of chopping, cooking and cleaning up after the meal. A task that is less time consuming for singles then for families.

Although this industry quickly blossomed, the bloom might be fading from the rose a bit. Blue Apron is the largest and most widely used meal kit delivery service (Followed by Hello Fresh and Plated.) Although they seem to be able to easily lure in customers with free meals and trial packs, they have trouble maintaining a customer base long term. In fact Blue Apron’s stock has dropped precipitously since its IPO in 2017. Per meal costs or around $10 without leftovers is an issue.

In conclusion these services fill a need for some consumers. Or are at the very least a good short-term solution for people who need a few quick easy meals in a busy season. But in the long-term families are still looking for something better. Something that actually saves time, produces less waste, and offers variety, and healthy food prepared from fresh ingredients. All at an affordable cost.

Allowing our Genies to cook you a fresh healthy meal in your own kitchen may go towards solving the problem that some of the DIY meal kit companies could not solve.

Refernces:

https://www.prnewswire.com/news-releases/global-meal-kit-delivery-service-market-worth-usd-8-94-billion-by-2025-hexa-research-300811555.html

https://slate.com/business/2017/06/blue-apron-customer-retention-low.html

One of the most dominant food trends over the past several years has been the rise of veganism. Back in 2004, there were only about 300,000 vegans living in the U.S. But in 2019, that number was over 9 million, representing a 300% increase over 15 years. Plus, reporting using google search trends shows that worldwide interest in veganism hit an all-time high in 2020.

It’s easy to understand why this rise is happening. Extensive medical research has shown that a vegan, or plant-based, diet can have health benefits ranging from weight loss, diabetes prevention, decreased risk of cancer, improved heart health, and more.

Another great reason for a vegan diet is the environment. As the planet continues to warm, people are looking for ways to live more environmentally-friendly, and eating plant-based is one of the most effective ways to reduce your carbon footprint.

But it’s not just hard-core animal lovers and health nuts that are driving the push towards veganism. Several high-profile celebrities such as singers Ariana Grande and Beyonce, actors Zac Efron and Liam Hemsworth, and even former president Bill Clinton, eat a plant-based diet.

Athletes are in on the trend too. There are dozens of world-class vegan athletes, including U.S. women’s soccer star Alex Morgan, NBA point guards Chris Paul and Kyrie Irving, and the world’s top-ranked male tennis player, Novak Djokovic. All of these elite athletes say that their performance improved after switching to a vegan diet.

However, it doesn’t have to be all or nothing. A recent survey from Packaged Facts show that eating a flexitarian diet, which is largely plant-based, with some meat and dairy, is also ticking upwards, with about 36% of U.S. consumers identifying as such.

Despite all these trends, it can still be very challenging to find healthy, wholesome, delicious vegan and vegetarian food. Many restaurant menus still offer very little meat-free options. Lots of us grew up in meat-centric households and have friends and family who still sneer at the idea of veganism. Plus, if you’re not used to cooking vegan food, it can be hard to make filling, satisfying entrees with vegetables.

That’s where CookinGenie comes in. Whether you’re a committed vegan, vegetarian, or just trying to eat more veggies, CookinGenie can help you eat more delicious plant-based meals. Genie Christian Farah even offers a 100% vegan menu. But don’t worry, his entirely plant-based menu still has delicious favorites like an impossible cheeseburger and dairy-free mac n’ cheese, so you don’t have to compromise on taste. He also has other incredible whole food vegan options like a vibrant homemade falafel platter, inspired by his Lebanese heritage.

Other genies’ menus have more tasty plant-based offerings. You’ll find hearty vegan and vegetarian items like roasted cauliflower steaks with couscous, creamy mushroom risotto, and exciting international dishes like Indian lentil stew. Many of these dishes are also packed with healthy proteins.

Wherever, you may fall on the eating spectrum, if you’re looking for an affordable, easy, healthy, and delicious way to incorporate more plant-based meals in your diet, look no further than CookinGenie.

You already have a lot on your plate – juggling kids sports, school events, professional schedules, groceries, shopping, and kids’ homework.Exhausting? We think so. Add an early morning or a late evening meeting (OK, make that a corporate firefight) at work & all of a sudden, putting breakfast or dinner on the family table can become a daunting challenge. Both your work and family require your attention and time. It can be very hard to make great choices towards eating fresh & healthy. Busy parents can hardly take out time to cook fresh and healthy food. To make matters worse, with all your kids’ activities, you might not have any free time over the weekend as well – travel soccer, or baseball leagues? A trip to the pool? A birthday party? Play dates? You navigate those successfully. You remember to grab the birthday present sitting on your kitchen countertop. You find the right soccer jerseys (unlike me). And then, its dinner time & cooking is the last thing on your mind. No wonder, you struggle with finding fresh, healthy food.

According to a recent report from the National Center for Health Statistics, one in three American children eats unhealthy food daily. This reason is why many American children suffer from diseases associated with malnutrition and obesity. Unhealthy eating or fast food has become a new diet trend. Moreover, wrong food choices bring with them additives, dyes, saturated fats, and preservatives. Those bring more health issues in the long term.

So, how can you overcome this hurdle? Surely, you don’t have the time to

• grab fresh ingredients from groceries
• prepare the ingredients, marination etc
• cook & clean up

And all you have to do is enjoy your food freshly cooked in your kitchen. What if there was someone who could do all that for you? I must be dreaming you say? But what if……….