Made to Cook: The Cooking Hypothesis

Made to Cook: The Cooking Hypothesis

22 Oct 2020

Share:

Made to Cook: The Cooking Hypothesis

What makes us human? Some would argue that it’s the act of cooking — whether it’s boiling, broiling, roasting, baking, or barbecuing — that separates us from every other species on Earth. 

 In 1999, Harvard professor of biological anthropology Richard Wrangham published an article in the Current Anthropology journal called “The Raw and the Stolen: Cooking and the Ecology of Human Origins. Known as “the cooking hypothesis,” Wrangham’s groundbreaking new theory of human evolution proposed that taming fire to cook food changed the course of human evolution. 

 In his article and his 2009 book Catching Fire: How Cooking Made Us Human, Wrangham argued that cooking allowed our human ancestors to process food more efficiently — and this change had a profound impact on evolution. While all other animals eat raw foods, Wrangham theorized that our ancestors began cooking their food some 1.8 million years ago, a change that gave early man the ability to process food more efficiently. It takes a long time, and a very large jaw and teeth, to grind down raw meat and plant matter. Before our ancestors learned how to cook, Wrangham estimated that half of their waking hours were spent simply chewing enough food to subsist, leaving little time for anything else. Cooking alters the chemical structure of food, breaking down the connective tissues in meat, and softening the cells of plants to release their starches and fats. This makes cooked food easier to chew and digest. This also helpthe body to use less energy to convert food into calories. Once the cooking was introduced, he estimated that our ancestors had an extra four hours in their day — time that could be spent huntingforaging, and slowly beginning to organizinto societiesWrangham explained, “The extra energy gave the first cooks biological advantages. They survived and reproduced better than before. Their genes spread. Their bodies responded by biologically adapting to cooked food, shaped by natural selection to take maximum advantage of the new diet. There were changes in anatomy, physiology, ecology, life history, psychology, and society.”  

This higher calorie, higher-quality diet lead to the evolution of bigger brains and bodies, and smaller jaws and teeth—a transformation that gradually resulted in modern man. From the control of fire and the growth in brain size, it’s not such a large leap to the development of dedicated hearths, the introduction of pottery and other tools for cooking, and the domestication of plants and animals.  

(Also ReadWhat eating healthy looks like)

 Wrangham’s theory is, of course, just that: a theory. Archaeological history to support control of fire 1.8 million years ago has not yet been found, but the recent discovery of ash in a South African cave suggests that our ancestors were controlling fire at least 1 million years ago — far earlier than previous evidence suggested. It may be just a matter of time before definitive evidence that proves Wrangham’s theory is found.  

 And If Wrangham’s theory is correct, we truly are what we eat.  

 If cooking is so fundamental to our evolution as people, it is a wonder that we don’t have time to make home-cooked meals with wholesome ingredients. Modern life has created many barriers to our ability to prepare home-cooked meals. What do we do if we don’t have time for home cookingBusinesses like CookinGenie can help you bring cooking where it belongs—in your own kitchen—even when you don’t have time to cook yourself. Check out our menus, and book your Genie today for building healthy eating habits in the family.  


Related Post

30 Oct 2019

A friend of mine recently ordered delivery of groceries to her home. The person delivering presented her a business card and offered his services as a home cook. Not only was he willing to purchase her groceries, but he was also willing to prepare her food. Talk about full service! We wanted to applaud this gentleman for combining his talents with a secondary service that his customer base would benefit from. Not only can he expand the services he offers, but he can also reach a wider base of people who could benefit from his services.

The gig economy is growing with no signs of slowing down. We think we’re going to see more and more of this kind of crossover opportunity. It makes sense to diversify. By offering more than one service you become more valuable to your customers, and your service becomes even more individualized and personal based on your knowledge of their preferences. It also opens the door to additional profits. It allows you to offer a secondary service to the families that you cook for already and creates an endless stream of new individuals who might be looking for a home cook but never considered one before.

Maybe you’re working as an Uber Driver or a Task Rabbit already and you have a dream of becoming a cook. But the enormous amount of training or investment to open your own business is daunting. Alternatively, starting from the ground up with an entry level job at a restaurant usually means years of hard work & inflexible hours just to gain a base level of knowledge. But becoming a home cook is a new emerging opportunity that is gaining in popularity each year. Just as people are willing to outsource their cleaning, or their grocery shopping many busy families and professionals don’t have the time or expertise to cook quality meals each day.

Many home cooks start small, by apprenticing with an experienced cook. Going with them to jobs teaches them how to speak to clients, plan menus, and execute dishes in a time efficient manner. It can also teach them how to overcome some of the common quirks that come with cooking in someone else’s kitchen. Some start by portion sharing with friends and family. Meaning just preparing a double batch of whatever you cook for your own family and selling the bonus portion to friends and family. Some start by delivering meals or offering pick up services with a set menu and build a clientele with a Facebook group.

Then there are businesses like ours. We take experienced cooks and home cooks alike and introduce them to the world of being a home cook. We can help you with advertising, building a clientele, and growing your business. We can help you build your own reputation, while earning a decent wage.. The possibilities are endless in a gig economy, but everyone has to start somewhere. If you want to cook fresh meals to help out busy folks who want to eat food made in their own kitchens, send us a note. We are here to help!

Read More

29 Oct 2019

Do It Yourself meal kits have been around since the early 2000’s and rose quickly in popularity. Globally the business size is well over $2B. So why has this service become so popular?

Most of these companies win customers with a free meal or a discount on their first order. With pre measured ingredients and easy to follow instructions they offer a solution to busy people who wanted to prepare fresh meals for. Some companies even offer specific menu’s catering to special diets such as Paleo, Vegetarian or Keto. As a concept it seems like a great solution to a common problem.

But all good things come with a downside. They offer fixed menus in rotation and limited options for variety. The portions don’t generally allow for left overs and the packaging creates a bulky excess amount of trash or recycling to deal with. Not to mention the work of actually preparing the food. Although they advertise saving time, by allowing you to skip a trip to the grocery store. They usually don’t provide more than a few meals a week, so you still end up at the store to buy staples. You also still have all the work of chopping, cooking and cleaning up after the meal. A task that is less time consuming for singles then for families.

Although this industry quickly blossomed, the bloom might be fading from the rose a bit. Blue Apron is the largest and most widely used meal kit delivery service (Followed by Hello Fresh and Plated.) Although they seem to be able to easily lure in customers with free meals and trial packs, they have trouble maintaining a customer base long term. In fact Blue Apron’s stock has dropped precipitously since its IPO in 2017. Per meal costs or around $10 without leftovers is an issue.

In conclusion these services fill a need for some consumers. Or are at the very least a good short-term solution for people who need a few quick easy meals in a busy season. But in the long-term families are still looking for something better. Something that actually saves time, produces less waste, and offers variety, and healthy food prepared from fresh ingredients. All at an affordable cost.

Allowing our Genies to cook you a fresh healthy meal in your own kitchen may go towards solving the problem that some of the DIY meal kit companies could not solve.

Refernces:

https://www.prnewswire.com/news-releases/global-meal-kit-delivery-service-market-worth-usd-8-94-billion-by-2025-hexa-research-300811555.html

https://slate.com/business/2017/06/blue-apron-customer-retention-low.html

Read More

Meal Kits vs. Personal Chef – Which is right for you-CookinGenie

12 Aug 2021

In this day and age, there are seemingly endless options to feed ourselves. One popular method is the do-it-yourself meal kits. There are hundreds of companies offering this service; therefore, a variety of options.

Another option, personal chef services, are gaining traction and becoming a trend for their unique and incredible dining experiences.

Today we compare and contrast the two most amazing services here.

Meal Kits:

 We talked to one of our friends about her experience with certain popular meal delivery services.

We asked her if the experience of using a meal kit was easier, tastier, healthier, and cheaper than the companies advertise?

Overall, she said she had a positive experience with the service. There’s a great collection of healthy, fresh dishes. The boxes came with conveniently sized, pre-portioned ingredients and straightforward, easy-to-follow recipes that came together in 45 minutes or less. It was much quicker and easier than meal planning, grocery shopping, and cooking for yourself.

She could customize her orders to have more or fewer meals per box. As soon as the next day, the boxed food would arrive at her door. The service accommodates those with allergies and dietary restrictions, with plenty of vegetarian, vegan, keto, gluten-free, and paleo options.

When the boxes arrive, the ingredients are of good quality and taste, but it depends on the expertise of the person cooking. She spends about sixty dollars a week to get six meals. Some premium items cost a little more, but generally, you can expect to pay about 10 dollars per meal. It is a bit more cost-effective than eating out.

She also mentioned that the ingredients come with excess packaging, leaving boxes, plastic sleeves, and disposable containers. Occasionally boxes come with missing ingredients or items that are wilted, moldy, or otherwise spoiled.

For her and her family, the portion sizes are mostly sufficient. There are no leftovers.

Finally, while the dishes are simple and easy to make, she has to cook herself. She spends about 45 minutes cooking a typical dish from the box and about another half hour or so cleaning up afterward.

Personal Chef Service:

Personal chefs have been around for a long time. Traditionally used by the rich and famous, now there are more options for affordable personal chef services. Personal chefs provide many helpful services. Some chefs specialize in meal prep for busy families, while some create special occasion multi-course meals for an in-home dining experience for you and your guests. The costs vary depending on the special occasion and the amount of food needed. Meal prepping is comparable to Meal kits, whereas the multi-course meals will depend on the number of guests and the number of courses on the menu.

Personal chefs shop groceries for you, come to your house, and cook for you right in your kitchen. After cooking, they clean up after themselves. With a personal chef, you can customize your meals based on your dietary needs. They can take care of meal prep for the family and create a custom menu for your dinner party as well. They hand-select the ingredients and cook them in front of you. Quality and fresh food are always a priority. With a personal chef, you don’t spend time cooking or cleaning up. Time-saving is a huge bonus.

Personal chefs are gaining traction as more and more people are working longer hours and have demanding lives. People are focused on health and also looking for enriching experiences. The focus is not only fresh, wholesome food, but a personal chef strives to provide a unique dining experience for you, your family, and your friends.

Conclusion:

In the above, we discussed both meal kit service and personal chef service. Let us know in the comment section, which services are your favorite and why.

If you are​ planning to host a dinner party or looking for an unique dining experience with a personal chef, please​ try CookinGenie.

Personal chef service by CookinGenie:

CookinGenie offers a wide variety of delicious foods from different cuisines, in family-friendly sizes. Like these services, they are very accommodating of allergies and dietary restrictions. They tailor a meal to fit your exact needs. You can use the website to book a chef, pick out the menu, schedule a time, and pay in just a few clicks. The chefs (‘genies’) are friendly, professional, and lend a personal touch to your dining experience. With a varied lineup of talented home cooks and trained professional chefs on the platform, CookinGenie strives to provide a delicious wow factor. When you order from CookinGenie, you are supporting a local family-run business and local chefs. If you’re looking for an easy, affordable way to have fresh, healthy meals while saving time, personal chefs provided by CookinGenie are worth a try! Book your chef here.

 

Written by:  Jared Kent

Read More